Daisy Hao Li - GT Haptik specimen poster

Introduction:

This type specimen poster project is a means of introducing and promoting GT Haptik typeface. The idea is to give the viewer a clear impression of the way the typeface functions at display and text sizes incorporated into brilliant graphic design.

Concept:

"Form follows touch."

In order to showcase the typeface, I found the following characteristic of GT Haptik. Its uppercase letters and numbers were optimized to be read blindfolded and by touching them. In addition to that, I traced all the uppercase letterforms on the tracing paper. And I found the uppercase 'G' is the most interesting one to me. Thus, I have the idea of using a finger tracing the uppercase letter 'G' to represent the speciality of GT Haptik typeface for this specimen poster.

About GT Haptik:

GT Haptik is a Grotesque typeface with a very special characteristic: Its uppercase letters and numbers are optimized to be read blindfolded and by touching them. The design being not primarily focused on optic criteria gives the typeface its distinctive look.

GT Haptik is the result of research undertaken by Reto Moser and Tobias Rechsteiner from 2009 to 2014. The research was concerned with the possibility of reading a Latin typeface by touching it blindfolded. The resulting typeface can be used as an alternative to the Braille system and its uppercase letters function both tactile and visually. GT Haptiks lowercase were added later, to complement the typeface for text usage. Their design is focused on achieving an optically balanced texture.

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